News Your HS Patients Can Use: UCB Expands “Get Yourself Back” DTC Campaign for Bimekizumab
UCB is expanding its “Get Yourself Back” direct-to-consumer (DTC) advertising campaign for bimekizumab-bkzx (Bimzelx) to raise awareness of the challenges faced by those living with hidradenitis suppurativa (HS) by featuring the stories of real people impacted by the condition. This campaign offers educational resources about both bimekizumab and HS, encouraging people living with the disease […]