Focusing on individuality and taking a highly personalized approach to aesthetics treatment consultations are the keys to maximizing patient satisfaction, according to a new report from Allergan Aesthetics.
The “Decoding the Future of Aesthetic Individuality” report was commissioned to look at individuality through the lens of the aesthetics industry and determine how to support patients considering an aesthetic treatment. It incorporates in-depth interviews, industry research and social listening to understand the role of individuality in the world of aesthetics across Brazil, China, Japan, UK and USA.
You Do You
In a survey, 90% of U.S. respondents agreed that it is important to have an individualized approach to their consultation, and 81% U.S. agreed that they see a more varied version of what is considered beautiful in the media today, the survey showed. Fully 73% of U.S. respondents agreed that individuality drives the definition of beauty.
This new report follows “The Future of Aesthetics Global Trends Report” launched by Allergan Aesthetics in 2022 that outlined 10 key trends set to shape the future of the aesthetics industry over the next 5 years. Individuality was featured as a key theme throughout the research. Individuality is a complex and multi-faceted concept, comprised of personal identity, inner motivations, needs, and the desire for self-expression and social connection.
“As a practicing dermatologist, I know firsthand that no two patients and their experiences are alike. I was happy to be able to contribute to this report and develop a resource that provides insight for aesthetics professionals to better communicate with patients and ultimately help them to achieve their own individual look,” says Hamden, CT-based dermatologist Mona Gohara, MD, in a news release. “A focus on individuality — as a practitioner and as a consumer – is critical when considering the patient’s perspective and delivering desired patient outcomes.”
“When it comes to self-expression, consumers have different objectives; we all make our own choices on how to be our true selves. Delivering on those expectations requires consumers to understand what options are possible, and providers to assess and apply different techniques. This variety demands expertise from providers and that’s why we continue to invest in training and research to offer treatments that reflect individual aesthetic goals,” adds Carrie Strom, Global President of Allergan Aesthetics and SVP, AbbVie. “The findings in ‘Decoding the Future of Aesthetic Individuality’ help us to understand and support the evolving needs of aesthetic consumers.”
About the Decoding the Future of Aesthetic Individuality report
The Decoding the Future of Aesthetic Individuality report was commissioned by Allergan Aesthetics, an AbbVie company, and developed by future think tank Wunderman Thompson Intelligence.
Key opinion leaders who contributed to the report are:
Dr. Jonquille Chantrey, Aesthetic Surgeon, United Kingdom
Dr. Mona Gohara, Dermatologist, United States
Dr. Luiz Gustavo, Plastic Surgeon, Injectables Specialist, Brazil.
Dr. Kiyoko Kato, Surgeon and Cosmetologist, Japan
Dr. Alex Box, Identity Designer and Beauty Futurist, United Kingdom
Rae Morris, Makeup Artist, Australia
Dr. Marco Antonio Correa Varella, Experimental Psychologist, Brazil.
Geraldine Wharry, Fashion Futurist, Advisor and Founder of the Trend Atelier, United Kingdom.
