What’s Behind Sun Pharma’s New I LUV YA for The Long Haul PsO Campaign?
Sun Pharma’s newest tildrakizumab-asmn (Ilumya) campaign depicts real-life psoriasis patients who learned to love themselves again once they found the right treatment. Tildrakizumab-asmn is a biologic that was approved for the treatment of psoriasis in 2018. The campaign features three patients sitting on a “LUV Seat” with loved ones, a life coach, and a dermatologist to […]